From time to time, EBS associates publish short articles of general interest related to marketing.

The articles could be in response to changes in legislation, documenting a specific or unusual client situation and its resolution, or they could just simply be useful tips.

We've captured some of their articles here. Have a browse and just click on anything that catches your eye.

• Customers aren't always the same - The 80/20 Rule
• Speaking with one voice - Marketing Communication
• The price is right ... or is it? - Pricing
• What happened to my dream? - Marketing Mix
• Customer perceptions - which is right? - Promotional Mix
• It's all in the detail ... - Database Marketing
• Looking good - Design
• The World Wide Whatsit - Internet Marketing
• Saying what you mean - Copy Writing
• Saying it directly ... - Direct Mail
• Brand management is only for the big boys ... isn't it? - Branding
• Keeping customers loyal - Customer Loyalty